-40%

Rare Original Mission Lemon Crate Label 1930s Santa Barbara California

$ 47.52

Availability: 100 in stock
  • Brand: Mission
  • Color: Multi-color
  • Refund will be given as: Money Back
  • Condition: In very good condition. One small tear on the left side edge. Otherwise, crisp, bright and beautifully preserved.
  • Item must be returned within: 30 Days
  • Date of Creation: 1930s
  • All returns accepted: Returns Accepted
  • Return shipping will be paid by: Buyer
  • Restocking Fee: No
  • Feature Refinements: Vintage Crate Label
  • Modified Item: No
  • Type of Advertising: Label
  • Country/Region of Manufacture: United States
  • Original/Reproduction: Original

    Description

    Quite rare original vintage Mission Brand lemon crate label circa 1930s. Depicts beautiful Santa Barbara Mission. Johnston Fruit Co paper advertising label is in very good condition, with only one small tear on the left edge. Otherwise crisp and bright. Measures approximately 9x12.5".
    Original vintage commercial advertising label. These labels were pasted on the ends of wooden crates packed with oranges lemons apples and other fruits and vegetables. These colorful crates were shipped nationwide via the railway system to be sold in the local markets. Packers and growers would order labels from printing companies that specialized in this work, these companies employed commercial artists in large numbers. The artists were not paid well, and rarely received any acknowledgment for there creations. Most commercial use of labels ended during wwii due to commodity rationing and shortages. The cardboard box was adapted to ship fruit and labels were almost completely phased out by the 1950s.